A collection of the best content from my professional, academic, and personal lives. As you can see I’ve done every type of writing imaginable: video scripts, email communications, longform reporting, explainers, and technical documentation.
Reporting
The highlight of any reporter’s portfolio is their longform feature writing, and I am no exception: as a reporter for Bloomberg News I covered the business of making money and spending money. This included stories about the logistics of free returns and how retailers tried to stem the losses on a losing proposition; how social media entrepreneurs marketed investment advice to zoomers; and conscientious savers looking to make a few extra dollars on their bank accounts. There was one constant theme through my writing: how to take the complexities of money, markets, and wealth, and make it easy to understand and enjoyable at the same time:
- Retailers Gave You Free Returns and You Ruined It
- Influencers Are Luring Investors Flummoxed by Meme Stonks and Options
- Savers Worry They’ve Got Too Much Cash Just Sitting in Accounts
- American Dream Mall Is a Nightmare for New Jersey Shopping Centers
- Without a Will, Covid Victims’ Families Face Legal Nightmares
A large portion of my reporting focused on the world of the super wealthy. I helped maintain the Bloomberg Billionaires spreadsheets, which we used to monitors the net worth of the world’s richest individuals, keeping track of stock holdings, real estate, and even art collections. I interviewed billionaires themselves, as well as the professionals who manage their considerable assets, covering the goings on of wealth management teams. Here’s some of that reporting:
- Dan Gilbert’s Wealth Soars to $34 Billion After Rocket IPO
- All-Woman Team From Morgan Stanley Leaves For Sanctuary Wealth
- Ray Dalio Says ‘Cash Is Trash’ and Makes the Case for Crypto
- Missouri S&T Gets Record $300 Million Donation From Kummers
- Buyer of NFL’s Denver Broncos Could Write Off $3 Billion, Sportico Says
I also covered the markets. As a Bloomberg employee for more than a decade, I became adept at the use of the Terminal, using it to communicate using the legendary Bloomberg IB messaging platform, and to track the movement of municipal debt and equities. My job was to add context to the rise and fall of any and all stocks and bonds, filling in missing information for our subscriber base of investors:
- Krispy Kreme Starts Trading Today. Should You Invest?
- Novogratz Says Stock-Market Bubble Will Probably Pop If Biden Wins
- Investor Who Made $4 Billion From Tesla Expects an Additional 300% Return
- Pot Stock Testing Out Energy Drinks Surges 200% After NYSE Relisting
- Dollar Tree Dives Most Since 2012 as Tariffs Erode Outlook
To reach beyond our traditional reader base, I oversaw the launch of the Investments in the Spotlight newsletter at Bloomberg News. It was a rundown of popular investment picks each week, aimed at more casual readers who aren’t necessarily seasoned investors. This was especially relevant during the pandemic, as excess cash and the rise of Robinhood and the popularity of alternative assets made amateur investing vogue. The newsletter is a good example of my ability to match my writing to the knowledge level of my audience:
- Bitcoin, Alibaba and Burberry: Investments in the Spotlight
- Buzz ETF, Michaels, Deliveroo, Gold: Investments in the Spotlight
- AMC, Beef and Oil: Investments in the Spotlight
- Netflix, Chipotle and Evergrande: Investments in the Spotlight
- Moderna, U.S. Bank Shares and Zomato: Investments in the Spotlight
Video
This is a 2022 miniodcumentary detailing my path from a high school student with a passion for writing to a reporter for Bloomberg News. I wrote the script myself.
This is a (very brief) TV spot I filmed in 2016 for the nonprofit Grads of Life.
Multimedia stories
This work started as a hobby. I’ve always been fascinated in the murals that represented or celebrated a neighborhood. Welcome to Bay Ridge. Greetings from Astoria. Bed-Stuy: The Livest Borough. And so on. Because I realized that no one else had thought to chronicle this specific brand of street art, I did it myself, traveling all over New York City the past two years finding these murals and photographing them. I wrote up the trends I’ve noticed, and created a geotagged Google Map that shows where each mural is located:
Donald Moore Jr. 