Donald Moore Jr.

Brooklyn, NY

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My portfolio

A collection of the best content from my professional, academic, and personal lives. Most of my writing comes from my time as a reporter for Bloomberg News and my stint as a UX writer for JPMorganChase, but as you can see I’ve done every type of writing imaginable: video scripts, email communications, longform reporting, explainers, and technical documentation.

Technical documentation

Clarity, accuracy and precision are just as important as creativity when it comes to conveying information. As a UX writer I wrote documentation for storage products, allowing our developers to use the products despite not having expertise in storage engineering.

The following document is a guide to creating block storage volumes on on-premises storage servers and attaching them to compute instances, also known as VSIs. There is no graphical user interface for this process yet, so it is done entirely via API payloads. I worked closely with our block storage engineers to outline the process, document each step, and then craft the wording so that it has sufficient detail but is still easy enough for the typical developer to understand.

How to create and attach block volumes

My responsibilities extended to public cloud products as well. Because these products were used in a secure environment, use of the AWS CLI or AWS Console was prohibited; instead, users created Terraform workspaces to create, monitor, and manage all storage resources. In this guide I walk users through the process of cross-region replication for EFS: taking the contents of an EFS file system in one region, for example the Eastern US, and creating a mirror in another region, such as APAC or Europe. This allowed them to fail over to another file system in the event of a major regional event like a blackout or a natural disaster.

Amazon EFS cross-region replication

Because our public cloud infrastructure was so unique, AWS training materials weren’t of much use. Working with oyur learning and development team and third party vendors, I created a custom online training module to help our users learn how to deploy EFS resources in our environment. Besides scripting the actual training course based on existing EFS documentation i’d written, I also helped make sure the course met security standards for my company; this involved creating a sandboxed desktop environment that mimicked our virtual servers, as well as actual AWS storage resources that were siloed from our dev and production environments.

Reporting

The highlight of any reporter’s portfolio is their longform feature writing, and I am no exception: as a reporter for Bloomberg News I covered the business of making money and spending money. This included stories about the logistics of free returns and how retailers tried to stem the losses on a losing proposition; how social media entrepreneurs marketed investment advice to zoomers; and conscientious savers looking to make a few extra dollars on their bank accounts. There was one constant theme through my writing: how to take the complexities of money, markets, and wealth, and make it easy to understand and enjoyable at the same time:

A large portion of my reporting focused on the world of the super wealthy. I helped maintain the Bloomberg Billionaires spreadsheets, which we used to monitors the net worth of the world’s richest individuals, keeping track of stock holdings, real estate, and even art collections. I interviewed billionaires themselves, as well as the professionals who manage their considerable assets, covering the goings on of wealth management teams. Here’s some of that reporting:

I also covered the markets. As a Bloomberg employee for more than a decade, I became adept at the use of the Terminal, using it to communicate using the legendary Bloomberg IB messaging platform, and to track the movement of municipal debt and equities. My job was to add context to the rise and fall of any and all stocks and bonds, filling in missing information for our subscriber base of investors:

To reach beyond our traditional reader base, I oversaw the launch of the Investments in the Spotlight newsletter at Bloomberg News. It was a rundown of popular investment picks each week, aimed at more casual readers who aren’t necessarily seasoned investors. This was especially relevant during the pandemic, as excess cash and the rise of Robinhood and the popularity of alternative assets made amateur investing vogue. The newsletter is a good example of my ability to match my writing to the knowledge level of my audience:

Video

In this clip from 2023 I explain the properties of digital file-based storage to tech beginners. I got help with the lightboard from a great producer, but I handled writing the script, reciting the lines, and editing the video by myself.

This is a 2022 miniodcumentary detailing my path from a high school student with a passion for writing to a reporter for Bloomberg News. I wrote the script myself.

This is a (very brief) TV spot I filmed in 2016 for the nonprofit Grads of Life.

Marketing

My current role entails promoting new products and highlighting the indispensability of my team. This first email is to convince users, some of whom have been engineers longer than I’ve been alive, to transition from on-premises storage to public cloud storage.

As part of the Product Design team, I helped lead the Tech Bar, a two-day event at our Jersey City campus where users attended live sessions with JPMC engineers and AWS experts to learn how to make use of AWS public cloud services. I designed promotional emails to encourage users to sign up, as well as physical handouts that we passed out prior to and during the event. I even created the copy for banners that we positioned in public areas to make employees aware of the event. I created these using Outlook and Adobe InDesign; I was also responsible for sending out the emails via a managed Exchange inbox.

Another project I led point on was our cost optimization initiative. I came up with the acronym ACT, which stands for Assess, Configure, and Track. This was the layout for all of our documentation related to cost optimization, and I was tasked with creating an introductory email explaining the concept to users:

Beyond promotional material, in 2025 I branched out to creating a newsletter for my product line, to raise brand awareness as well as help onboard users to psecific products and feature. This issue meant to promote the use of immutable storage by recounting cautionary tales of firms being careless with their data protection protocols:

As part of the only team of full-time writers, we also assisted in executive communications. The Storage pitchbook was meant as an almanac of all things related to the Storage product line. It would provide readers with a comprehensive view of our purpose, our responsibilities, and our goals for the year. The entire document was over 100 pages long, but here are a few of the introductory pages:

Multimedia stories

This work started as a hobby. I’ve always been fascinated in the murals that represented or celebrated a neighborhood. Welcome to Bay Ridge. Greetings from Astoria. Bed-Stuy: The Livest Borough. And so on. Because I realized that no one else had thought to chronicle this specific brand of street art, I did it myself, traveling all over New York City the past two years finding these murals and photographing them. I wrote up the trends I’ve noticed, and created a geotagged Google Map that shows where each mural is located:

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